It’s National Small Business Week from May 3 to May 7 , and the City of Georgetown’s Economic Development Department is holding several educational events for business owners.
See the list below:
GTX SBW: 5 Ways to Grow your Business
The goal of this workshop is to build yourself a bigger or better business. There are only five areas of Marketing and Sales that you should be concerned with.
1. Number of Leads—how many potential clients do you attract?
2. Conversion Rate—how many leads do you convert into clients?
3. No. of Transactions—how many times a year do your clients buy?
4. Average $ Sale—how much do they spend each time they buy?
5. Margins—what is the gross or net margin your business achieves?
At ActionCOACH® we call those the “5Ways”, and massive results are possible by achieving only small improvements in each of these areas. This simple but effective system of evaluating your business in terms of marketing and sales efficiency allows us to benchmark where we are right now for future expansion.
Speaker Bio: Andy O’Brien brings over twenty years of remarkable leadership, business and personal development experience to executives and business owners. Andy’s career as an award-winning business coach since 2011 and 16 years in the building products industry has prepared him in his thought leadership journey.
GTX SBW: Digital Marketing
Digital Marketing often gets overwhelming for business owners. Knowing when to focus on social media, the right keywords for your SEO & even knowing when printing is suitable for your growth goals is vital. Join local marketing expert Sheira Argote from Calamar Designs as she guides business owners on building brand loyalty with their customers through design, digital marketing, and audience awareness.
Agenda
Branding 101: We are now living in a day and age where brands have 24/7 access to their clients across various ever-changing platforms. This is a powerful new trend that will only continue to evolve as technology moves us into the future. Delivering effective brand messages across dozens of channels requires various digital assets, from logos to graphics, fact sheets, content, and more – all of which must be on-brand and customized for each channel, the message, and the audience. Join Sheira from Calamar Designs to learn about ways you can enhance your brand.
Digital Marketing: Digital marketing, online marketing, internet advertising…whatever you call it, marketing your company online is an essential business investment these days. After all, internet usage has more than doubled over the past decade, and this shift has massively affected how people purchase products and interact with businesses. Almost anything can be a digital marketing asset. It simply needs to be a marketing tool you use online. That being said, many people don’t realize how many digital marketing assets they have at their disposal. Learn how to find the right platform for your product or service and how to reach your audience organically and paid.
Tools & Tips: Learn about the best free and paid tools to help business owners with their marketing, design, professional, and organization needs.
Q&A: Sheira will be answering YOUR business questions.
Speaker Bio: Sheira Argote is the founder & lead creative marketer at Calamar designs. Her focus is on connecting people with brands in expressive ways through effective design & strategic digital marketing campaigns.
GTX SBW: Innovate and Re-allocate
Where Does Your Business Need to Pivot? Here at ActionCOACH we have developed 17 Proven Pivot Point Strategies for businesses to implement in these fast-changing times. Once the Pivot Points are selected & prioritized, we will review the 15 categories of Resources to Reallocate so that you and your business gain the most from the resources you have available.
Andy O’Brien brings over twenty years of remarkable leadership, business and personal development experience to executives and business owners. Andy’s career as an award-winning business coach since 2011 and 16 years in the building products industry has prepared him in his thought leadership journey
GTX SBW: 7 Steps to Fiscal Fitness
In this pre-recorded presentation, Steve will outline the Profit Mastery Seven Step Road Map — a proactive “big picture” process to provide a stable planning framework. He will outline the specific financial tools necessary to evaluate the difficult trade-offs that must be made to avoid the “chuckholes,” “pitfalls,” and “myths.” You’ll be introduced to a collection of game-changing financial tools and concepts including: The Scorecard, the Roadmap, the Profit Mastery Assessment (PMA), the Cup Theory, and Financial Gap. This session will calibrate your strategic compass, enable you to see your business in sharp focus, clarify your path, and provide enhanced knowledge to evaluate critical financial decisions.
Topics include an overview of the following:
Seven Steps
1. Plan properly before start up
2. Monitor financial position
3. The price, volume, cost relationship
4. Manage cash flow
5. Manage growth
6. Borrow properly
7. Plan for transition
Speaker Bio: Today’s presenter, Steve LeFever, is one of the most sought-after independent business advocates working in North America today. He is amazingly adept at presenting sophisticated financial concepts and tools in practical, understandable language. And, his no-nonsense, laugh-out-loud approach will make the time fly!
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