Press Release via Southwestern
This partnership, which allows for the development and sale of digital sports collectibles, is the first of its kind for a DIII institution.
Southwestern Universityβs Department of Intercollegiate Athletics has announced an exclusive three-year partnership with Non-Fungible Token (NFT) platform and marketplace Legacy League that will allow Pirate fans to support and engage with Pirate Athletics through officially licensed digital collectibles.
Southwestern is the first DIII institution to announce a partnership with an NFT platform. This collaboration positions the University as an innovator in name, image, and likeness (NIL) opportunities amid the evolving digital landscape.
βWe are excited to partner with Legacy League on this opportunity for fans and alumni to buy, collect, and sell digital memorabilia,β said Athletic Director Glenn Schwab. βThis groundbreaking partnership provides valuable opportunities for Pirate Athletics while offering fans and alumni new and meaningful ways to connect with us.β
It also provides a competitive and financial advantage for Southwestern, as well as unique experiences for avid Pirate fans.
βOur mission is to maximize revenue opportunities for both Universities and college athletes. Legacy League enables college athletic departments to generate new revenue streams and enhance fan engagement using Non-Fungible Tokens (NFTs). We look forward to helping Southwestern unlock incremental earnings from idle assets such as trophies, banners, photos, and championship rings. If you can dream it, Legacy League can monetize it,β said Kurt Hallead, cofounder and director of business development at Legacy League. βSouthwesternβs NFTs will actively engage alumni and fans over multiple generations. These digital collectibles will provide new and long-term revenue streams for the athletic department across all sports, sporting events, ceremonies, and development efforts.β
Southwestern and Legacy League have developed and will launch their first NFT in 2022, a 3D replica of the 2016 SCAC Football Championship ring. Additional NFTs are scheduled to launch over the term of the partnership.
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